Direct mail offers businesses an effective means of reaching customers directly, wherever they may live and work. From perfume scented cards to kits offering product samples or catalogs, creative mailing options can pique customers’ interests.
Affordable digital advertising doesn’t require a steep learning curve like paid search or social media marketing; and tracking results is straightforward.
1. Increased Response Rates
Epsilon reports that consumers spend 108% longer engaging with direct mail marketing materials versus digital ads, an undisputed fact which should inform marketers’ marketing strategies.
Direct mail marketing campaigns that utilize direct mailing can be designed to reach specific groups of people based on data such as age, income or home value – providing more efficient campaigns with higher conversion rates.
2. Increased Conversion Rates
Sending customers direct mailers with offers that are only valid to those who respond quickly can create an immediate sense of urgency, increasing response rates while persuading hesitant customers to pick up the phone or visit your website.
Marketers can target customers based on previous purchase history or other criteria, and each piece of direct mail can include personalized information. This personalized touch can make an enormous difference in response rates while giving marketers greater control over who they contact via direct mail.
Direct mail can be highly effective when used as part of an integrated print and digital marketing strategy, but too frequent mailings could become annoying or be ignored altogether.
3. Increased Loyalty
Many direct marketers focus on lead generation and conversion campaigns, but customer retention and loyalty initiatives are equally vital to success. Although their results may take longer to show, as they depend on existing customers and your relationship with them, retention strategies should never be overlooked as important assets in any marketing plan.
Utilizing direct mail as a channel of customer communication is an effective way to foster loyalty among existing and new customers alike. Personalizing the message by including personalization such as the recipient’s name or customized content makes them feel valued; digital enhancements like email marketing or text messaging add another level of engagement and deliverability; plus unlike online channels like email or social media, direct mail doesn’t require prior permission from its recipients – meaning if someone changes phone numbers or opts out from receiving your emails you still can reach them by mail!
4. Increased Brand Awareness
The direct mail companies offer you the opportunity to build relationships with your customers and prospects and demonstrate who you are by providing value through creative ideas such as branded coffee mugs or pens.
People tend to remember physical mailers that feature personalized content with a distinctive or funny message more easily, which holds true for digital as well as direct mail marketing.
Implementing a direct mail campaign may seem intimidating if you lack the tools, but there are solutions available that make the process easy and cost-effective. Furthermore, they work alongside (not against) other digital marketing strategies ensuring you maximize your marketing investment dollars.
5. Increased Sales
Direct mail can be an extremely effective tool for increasing sales, particularly if personalized. Doing so creates a meaningful interaction with each individual customer that’s more powerful than any branded merchandise can offer.
Physical mailers don’t require prior permission for distribution, enabling the inclusion of calls-to-action that lead back to your website and sales funnel.
An experienced Direct Mail Company will be able to assist in designing an effective marketing campaign. They can assist with everything from list building and mailer design, optimizing mailing lists for maximum impact, data validation to prevent returns and more.
