The graphic design industry is on a constant rise. We see many people diving into the graphic design industry each year to grow their careers. The current graphic design market size is $43.4 billion. The market is huge, and so are the opportunities.
The graphic design industry is dominating many significant marketing sectors, with social media being one of them. Visual designs help brands reach out to the right audience. However, more than just random graphic designs are needed. If you want to stay on top of your social media marketing game, you need the help of expert Sydney graphic designers like Creato.
How Graphic Design Plays A Vital Role In Social Media Marketing?
Several businesses are coming up in Sydney, and they all want to ace their social media game. After all, it’s social media that gives them exposure. Using graphic designing correctly lets you always be on top of your social media marketing game.
Here are the significant impacts that social media marketing has had on graphic designing:
Boosts Engagement
Around 81% of businesses use graphic design in different formats. This is one of their primary strategies to boost engagement. Customers can connect with businesses more When they have visual content to interact with.
When you upload graphics with exciting text, your customers will share it. This is good growth from a marketing perspective as it brings engagement. If the engagement in a post is high, it will eventually go viral on social media.
Good First Impression
Do you want your target audience to notice you? It would help if you were very good with your designs. You need to post graphics consistently to create a positive first impression on your customers. Around 37% of companies are switching to automating their graphics posting to gain customers’ attention.
Since the competition in Sydney is so high, it is only through good graphics that you can stand ahead of your competitors. It will help you maintain an image and ensure customers remember you.
Reach Out to a Larger Audience
Visual content plays an important role in grabbing the attention of the audience. Whether it is the infographics, images or videos, each will allow you to stay on top of your game. Thus, to reach out to a larger audience, you must create brand awareness.
Social media graphics can be one of the major ways to foster brand awareness. When people recognise your brand, they will likely switch to you. Furthermore, it boosts your engagement as they can share the posts with their network. However, the only key to reaching out to a larger audience via social media is to be consistent.
Attention-grabbing
Humans have a concise attention span, averaging around seven to eight seconds. In such a short time, grabbing their attention to your product might seem nothing less than a challenge. Well, come to think of it, that’s not hard.
If your graphics are excellent and exciting, they can catch the audience’s attention within seconds. As a result, you can design your social media to be a pool of visuals that only attracts customer attention. Exceptional graphics from professionals that align with your brand goals is the cherry on top.
Professional Appearance
If you’re posting lousy content that isn’t appealing, it makes your customers think you need to be more serious. Most customers consider this a huge flag and move away from them. Why? Because they think that the brand needs to be more credible and trustworthy. And, of course, you want to avoid such things happening to your business in a competitive market like Sydney.
No matter what graphics you’re posting, it would help if you were sure that you are professional enough. Well-executed designs will give your brand a professional appearance. This can influence around 85% of customers to stay attracted to your brand.
Clear Messages
We all know the saying, “A picture is worth a thousand words.” This is extremely true when we’re talking about social media. Since the platform is all about visuals, it is crucial to have crisp yet attractive images. Your well-designed social media graphics can step up your game for conveying your message clearly to the audience.
Not only do you have the option to post thought-provoking videos, but also informative copies. A blend of images and copies can produce perfect social media graphics. If you’re doing it correctly, your audience will stop scrolling and check out your brand.
Conclusion
Social media marketing is interesting and can grow your business exponentially. Pairing it up with a graphic design correctly will play an essential role in your business blowing up. With social media marketing and graphic design becoming two essential elements, isn’t it necessary to master both?
While you may crack down on social media, you can always get professional help with graphic design. With over 5+ years of experience, designers at Creato have helped businesses of all sizes across all industries. You can always connect with them, discuss your business goals and elevate your business to the next step.
Also Read: 5 Lead Generation Tactics To Complement B2B Telemarketing
