How does a shopping mall boost its sales? Marketing specials have numerous tried-and-tested methods for increasing foot traffic to a mall. One way is to have special features that other shopping malls lack, such as an animatronic dinosaur display.
You may have seen animatronic dinosaur models at a shopping mall, but they are found at many other locations as well. For example, they are often a key feature at theme parks, national museums, events, exhibitions, various indoor and outdoor parks, at theme restaurants, and in city squares, to name a few. Here we look at what these models are exactly, and how they can help boost shopping mall sales.
What is an Animatronic Dinosaur?
An animatronic dinosaur is a lifelike model of a dinosaur. Robotic devices are used to operate them so that they can perform certain movements and make sounds like roaring or growling. The eyes of some models can glow red. The better-made models move in such a way that it seems as if muscles, sinew, bones and skin are all in a concerted movement. It is pneumatically or electronically powered. It can be controlled by humans or sensors.
Models are made using painting, sculpting, skin texture, and mechanical means. Many animatronic dinosaurs come in true-to-life sizes and are so well designed that you could suddenly imagine them to be real when they erupt in motion and assume realistic facial expressions.
A Family Outing
One of the ways in which animatronic dinosaurs could boost shopping sales is when the mall has a special dinosaur feature with an area zoned off for the display. This attraction then becomes a regular family outing. It is easy to see the time spent at the display as similar to visiting a museum but in a more convenient location where you can make a day of it.
Families visit these displays, have a sit-down eat-out meal, and follow through with movies, all in one drive. This is the perfect way for families with younger children to spend a day once a month, or more frequently with other shopping thrown in.
There is one shopping mall in North Canada that has a dinosaur display of huge proportions. Animatronic dinosaurs range in size from the tiniest, most adorable baby dinosaurs to the greatest beasts. Various activities are included such as riding atop a stationary animatronic dinosaur.
Longer Time Spent at the Mall
If every wing and floor of a shopping mall has an animatronic dinosaur, and this is paired with interesting material of the actual dinosaurs, people will spend more time in the shopping mall as their eyes are caught by these magnificent displays. This is good for boosting sales because the longer you have potential shoppers in the mall, the more likely they are to spend money. They will also remember purchases that they need or want to make.
Happier Time Spent at the Mall
Potential customers who are happy and relaxed and more likely to make bigger purchases. A shopping mall animatronic dinosaur will keep toddlers calmer for longer and allow them to doze off comfortably, making their parents more amenable to shopping. It is a well-known fact that the better your mood, the more you are likely to spend.
An animatronic dinosaur seems like something a mall should consider investing in.
