The law firm website design must convey key information in an accessible, informative fashion to generate leads and foster client trust. Accessibility requirements apply as well; people with visual, hearing or physical impairments need access as much as anyone else.
Blogs can be an excellent way to provide helpful content while establishing your firm as an authority in its field(s), while helping with SEO.
User-Friendly
While it’s necessary to provide plenty of information on your law firm website, it must also be easily digestible by visitors. Too much text or an inconsistent color scheme may prevent people from understanding what you have to say.
Modern firms are revamping their navigation to make it easier for new visitors to find what they’re searching for on their websites. Chadi & CompanyTing has done this with their homepage featuring a clear breakdown of each practice area, helping reduce confusion.
Visual solutions can make your law firm stand out from its competition, as this firm has done by employing an engaging scrolling animation that organizes itself as visitors navigate around. This feature creates a lasting impression with visitors and will surely remain in their memories for some time after they visit your firm.
Responsive
Before smartphones were ubiquitous, law firm websites only needed to be designed for desktop computers. But now that mobile devices have taken hold, responsive design has become even more essential – eliminating the need to maintain two separate versions of your website saves both time and resources.
Attorney bio pages are essential elements of law firm websites, providing potential clients with insight into your attorneys’ experience, education and areas of expertise – helping establish trust with potential clients and increase credibility with them.
This responsive law firm website uses visuals to convey empathy, which can be an effective way of building client trust. They also utilize their website as an avenue for potential clients to contact them through various methods, including email, phone and live chat.
SEO-Friendly
An accessible, user-friendly, fast-loading and visually-appealing website helps ensure search engines view your law firm’s content positively, which could result in higher SEO ranking – and ultimately help attract more clients to your firm.
Your law firm website should feature a comprehensive profile of each attorney to allow visitors to make an informed decision and build trust between themselves and your law firm. Doing this will increase chances that visitors contact your law firm for consultation services.
Update your law firm website regularly by adding new attorneys and updating existing attorney bios, keeping the content fresh and up-to-date while improving SEO. A content management system like WordPress makes this process quick and painless; using one allows you to manage and update the site quickly and effortlessly.
Mobile-Friendly
Mobile-friendliness is an integral element of law firm website design, given that over half of web traffic now comes from mobile devices. Being mobile-friendly also can help your site rank higher on Google searches – user experience being one of their main ranking factors.
This website employs a simple, unobtrusive design to express their brand and professionalism while still remaining visually captivating. Their homepage boasts an obvious call-to-action to schedule a consultation appointment, as well as compact blocks of text that keep visitors engaged with what’s going on within.
This site puts calls and chat options ahead of contact forms, so clients can connect quickly and effectively with the firm. Furthermore, large tap targets for links and buttons make accessing important information easier on-the-go.
Visually Appealing
Your law firm website needs a sophisticated design that exudes professionalism to stand out among the millions of similar websites on the internet and attract potential clients. Utilize imagery creatively to express emotion and build rapport with visitors to your site.
Showcase the qualifications and case successes of your attorneys to build trust with potential clients and increase client conversion rates. Also include a short contact form on each page of your website so new clients can easily get in touch.
Keep your website current with legal news and blogs regularly to maintain credibility, and to prevent technical hiccups such as broken links/images and 404 error pages which can turn visitors off.
