When adding search engine optimization (SEO) services to your digital marketing offerings, working with a white-label SEO reseller is a cost-effective and scalable solution. However, knowing what to look for in an agency partner is essential to find the right fit.
For example, let’s say you own a PPC agency but want to expand your offerings and provide SEO services to your clients.
Cost-Effective
White-label SEO is a cost-effective way to expand your agency’s digital marketing services without the hassle of hiring and training in-house specialists. Partnering with a reliable white-label SEO provider gives you access to their tools and software to carry out data-driven SEO campaigns for your clients.
Choosing the right partner company is critical. You need to choose a company such as Vazoola that understands your clients and their objectives. Your partner should prepare regular audits and communicate with you daily to ensure a smooth project process.
To get the best results, look for a partner that offers a comprehensive range of SEO services. This involves optimizing a website on and off pages to raise its search engine rankings and visibility. This helps increase your client retention and leads to long-term business growth.
Scalable
The best SEO reseller providers are fully equipped to deliver a complete range of SEO services. This includes SEO strategy, keyword research, content optimization, link building, and reporting.
For example, if your digital marketing agency has several clients that require blog articles each month, you could outsource this work to a white-label SEO company. They would produce the articles under your agency’s brand name and send them to you to distribute to your clients.
This enables you to offer your clients search engine optimization services that were previously out of reach due to staffing or budget limitations. However, your SEO reseller partner must meet your client’s demand and provide consistent results. If this is not the case, you may encounter issues later.
Transparent
A white-label SEO agency can effectively expand your digital marketing services without investing in a full-time team or utilizing expensive tools. When choosing a white-label SEO partner, look for one with a proven track record of client success and transparent communication. They should be able to provide detailed reports and answer any questions or concerns that may arise throughout the process.
Say you’re a digital you’re agency specializing in paid advertising, but a client requests a wide range of SEO services, including keyword research, content optimization, and off-page optimization. A white-label SEO partner can handle this additional work while you focus on client acquisition and management. They can even take on direct client communication for you if that’s what you have time-saving.
Adding SEO services to your marketing agency’s portfolio will increase your client base and grow revenue potential. However, finding the right staff and time to dedicate to SEO can be challenging. When you partner with a white-label SEO reseller, you save on recruitment costs, bonuses, benefits, and overhead costs for hardware and software necessary to run a data-driven SEO campaign.
The expert fulfillment team at your white-label SEO provider will work on your behalf, saving you time to focus on sales and client retention. You can also choose whether you want your white-label SEO partner to communicate with your clients directly or if you prefer them to remain behind the scenes handling fulfillment tasks. This gives you flexibility depending on the type of partnership that suits your business needs.
Client Satisfaction
One of the most significant benefits of partnering with a white-label SEO reseller is that you can rest assured that your clients are getting top-notch services. If you choose a reputable agency, they should have a process to meet your clients’ and clients’ needs, from SEO strategy development to onsite audits to keyword research to link building and beyond. Make sure that you look into what their services include and ask them for examples of reports they’ve sent to other tenants.
Partnering with a professional white-label SEO reseller can help you min/max your efforts by offering search engine optimization as an add-on service that you can cross-sell or upsell to existing clients or promote to brand new ones.
