“Fashion is about the purchase, but a logo is what forges trust”.
According to a report published by Statista and PR Newswire, the fashion industry is set to witness a remarkable growth from $106.42 billion in 2022 to $122.98 billion in 2023, with a CAGR of 15.6%.
Well, the numbers are huge.
So if you’re a brand owner or an entrepreneur in the fashion industry in Melbourne who’s looking to differentiate themselves from the crowd and wants to lure customers in the bustling fashion market, then you’re at the right place.
You see, to achieve this kind of differentiation for your fashion business in Melbourne, you need to have solid branding or a unique logo that can move with time.
But why a logo, you may ask? A picture is worth a thousand words.
Meaning this element (logo) serves as a seal of authenticity and quality for apparel that nurtures a profound connection between fashion brands and customers.
In fact, a logo deeply ascendancy the image of fashion brands as well as (the ones) who wear it.
So if you’re looking for a logo designer in Melbourne that can make your fashion brand’s logo a trendsetter, connect with BrandVillage.
Importance Of Logo Design For Melbourne’s Fashion Industry
Renowned graphic designer Paul Rand said– Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
And this wisdom is applied to many logos.
How, you may ask?
It’s all about what message you want your logo to convey rather than just cramming too much detail into it. And how easily it’ll be remembered.
In this global fashion industry, especially in Australia, 38 million apparel items are being manufactured, some of which are also dropped off the market.
But one constant thing that makes the brand recalled by its target audience is its logo.
Take the example of this French luxury fashion house named Chanel, and whenever a customer spies the glimmering “C”, they are assured that the apparel or accessory is from Chanel.
But why should you give a hoot about these stats? Well, pal, the following pointers will provide you with the answers regarding why a logo is paramount for your fashion brand:
- A logo helps portray your fashion brand’s personality. Ignoring the design process to save time and money can have catastrophic consequences for your brand in the long run. So that’s why it’s crucial to have a remarkable logo that function as a springboard to illustrate your brand’s identity.
- Once the customer is positively influenced by the characterization of your brand’s logo, retaining that impression is more vital by effectively combining the right shape, captivating colours, and fonts in your logo.
- Your logo can highlight your brand amongst the competitors in the market.
- And once your apparel gets popular among your target audience, your logo becomes a brand which increases the royalty and loyalty that, inturn, builds trust among the customers.
Characteristics Of Some Of The Most Widely Recognised Fashion Logos
In this fashion world, numerous renowned brands have proudly flaunted their iconic logo, which has stood the trials of the time.
And the reason is quite simple their characteristics.
Let’s understand with an example:
- Everyone in this world recognises Chanel’s logo, which is the interlaced Cs. But have you guessed why? It’s because of its distinct and simple strong shapes that evoked a certain sense of simplicity.
- If you’re into polo shirts, you might be familiar with this eye-catching green animal imagery brand, Lacoste. You see, Lacoste’s logo isn’t confusing like the potential it has; instead, it’s memorable and gives this brand a freshness.
- Simplicity makes logos lives live long, and Nike is the best example of this.
Conclusion
Designing a remarkable logo for your apparel brand in Melbourne should be number one on your to-do list. Try to stick with the latest trends while keeping simplicity and cleverness in mind while designing your brand’s emblem.
And mark these words logo holds a special place in the fashion realm. This element speaks about your brand’s authenticity and authority in its niche market.
Meanwhile, if you’re looking for a trailblazer logo maker for your fashion brand in Melbourne, then you can outsource it to BrandVillage.
BrandVillage has distinguished itself from other agencies by fusing trends and style. They create aesthetic and unique logos that directly inflate your apparel business.
So now you have the name; all you have to do is visit the BrandVillage website to get in touch with the experts.
Also Read: How Experiential Advertising Can Boost Brand Loyalty?
