Technology is all the rage in 2023. It powers everything from governments and global economics to your social life and even your daily event planning. Because technology is so prevalent, there’s a lot of competition when it comes to selling tech products. If you want your business to stand out, here are six tips to promote your tech products sale online.
Run an email marketing campaign
As a tech business, you’re constantly keeping track of the latest and greatest technology to hit the market. But when it comes to online marketing, there’s one “antique” piece of tech that reigns supreme — and that’s the timeless email.
Email marketing is one of the most effective online marketing tools in the modern world. The average email marketing campaign generates a whopping $36 for every $1 spent. That’s a 3,600% return!
But of course, you can’t just send plain text-only emails to promote your tech products sales. Your emails are a representation of your business. If you send a boring email, your customers will think your business is boring. Plus, as a tech business, you’re supposed to know how to best utilize tech to generate incredible designs. You have a reputation to uphold!
Luckily, designing eye-catching emails doesn’t have to take time out of your already-busy schedule. There are thousands of free technology email templates available online from websites like PosterMyWall. Simply choose the template that best fits your brand, customize the information to fit your sale, and you’re ready to send. You’ll be generating incredible ROI in no time!
Build dedicated website landing pages
Customers need information before they decide to purchase anything. The best way to showcase all the information customers need in one easy-to-find spot is to build dedicated landing pages on your site for each tech sale you run.
Fill each landing page with all the information customers would need to know about the sale. Include at least the following information:
- Dates of the sale
- Discounts available
- Products included
- How to redeem the deals
And like any great webpage, be sure to fill it with plenty of quality photos and videos about the products in the sale. Since they are tech products, a few demo videos showcasing what the products can do wouldn’t hurt either!
Once you have your landing pages built, it’s easy to cross-promote your tech sales on other platforms. Simply add a link to the landing page on any social post and email and include a QR code to the landing page on physical promotions like flyers or business cards. Think of your landing pages as the home base for all your tech product sales.
Run paid ads
Google ads are a cost-effective way to maximize your online reach. You tell Google what you’re willing to pay for each click with your bid, and Google will put your ad at the top of the search engine results for specified queries. Since you tell Google what you’re willing to pay, it’s easy to stay on budget.
Paid ad best practices state that you shouldn’t send potential customers to your website homepage. There are too many options! Instead, build your paid ads around your sale-specific landing pages to keep the messaging consistent and watch those conversions fly in!
Post quality content to social media
With over 4.8 billion active users, social media is a powerful marketing force in today’s world. Post plenty of content to your business’s social platforms to spread the word about your amazing deals and encourage people to visit your website.
Sounds simple, right? Unfortunately, there are millions of posts uploaded to social media every day. If you want to stand out among the competition and professional content creators, you need to make sure your content meets the highest quality standards.
Don’t just post a simple product photo you took with your phone. Think about adding some filters, using creative camera angles, or designing custom graphics to keep your feed fresh. The better quality and more value you provide to users, the more likely people will be to see and interact with your content.
Boost a few social media posts
Just like with paid ads on Google, you can also boost a few of your social media posts to extend your marketing reach.
Your organic content will only be seen by people who follow your page (unless you get lucky). Since you want more people to learn about your tech product sales, boosting posts gets your content in front of thousands of users outside of your followers list.
Paid social ads work similarly to Google Ads. Simply choose your budget, and the platform will promote your custom sale ads with your specified demographic. It’s a great way to get more attention on social media.
Offer free trials on tech products
It’s not always easy for customers to understand how a tech product works with a simple product photo and a brief description. To really see how good your sale product is, they need to use it for themselves.
With a free trial or demo, customers can use your sale products for a limited time and see how they can benefit their lives. If they like it (which of course they will), they’ll have no hesitation to click the purchase button.
If you’re not set up to offer demos or trials of tech products, another option is to offer a money-back guarantee. Tell customers they can use the product for 30 days, and if they don’t like it, they can return it for a full refund.
Free trials or money-back guarantees lower the risk for customers to purchase, meaning more people will take advantage of your incredible sales. Be sure to include any demo or refund info in your other online marketing promotions to encourage more people to try out your amazing products.
Grow your tech brand with effective online sale promotions
Sales only work when people know about them. Spread the word about your tech product sales with online marketing efforts like email campaigns, landing pages, paid ads, social media, and plenty of free trials. The more people who know about your sales, the more happy customers you’ll have!
