Recruitment marketing uses advertising techniques to attract job-seekers, rather than consumers. Certain marketing strategies are effective when targeting a certain group of consumers, and these same tactics can be applied to targeting a certain group of job-seekers. Posting job positions on job search sites like Indeed is easy and even effective, but it’s also more time-consuming. Here are five benefits of using a recruitment marketing service instead.
#1: Build Your Brand
Experienced recruitment agencies can help you in all aspects of your business that will help you attract candidates for employment. Your company’s brand identity must be able to speak to both consumers and employees because your business needs both to prosper. Recruitment agencies can help you create a work culture that speaks to the ideal employee you’re looking for. Just as you want to create a certain image to market to consumers, you’ll also want to create a certain image to market toward job-seekers.
#2: Extended Reach
When it comes to job-seekers, there are two types: active job-seekers and passive job-seekers. As the name suggests, active job-seekers are actively searching for a job, whether it’s applying on job search platforms or by seeking out companies and contacting them personally. On the other hand, passive job-seekers are not actively looking for a job, but they do have their eyes and ears open to opportunities.
Recruitment agencies are experts in identifying and finding these passive job-seekers, giving you an extended reach. They can also help you create talent pools (usually filled by passive job-seekers) so that you’ll have a pool of qualified candidates to pull from when you have other job positions open up.
#3: Faster Hiring
There are many different types of marketing strategies that have their niche. For example, social media marketing requires expertise in social media, and so recruitment marketing requires expertise in recruitment. Because recruitment agencies can access a wide range of job-seekers, yet narrow down the search based on necessary skills, finding candidates for employment goes much faster than traditional ways of searching for and hiring candidates. This also means that the interviewing and onboarding processes can also go by quicker because the best talent has been brought to you.
#4: High-Quality Candidates
Speaking of the best talent, the main goal of a recruitment agency is to only bring the most qualified candidates to you. When you post job openings on a job search site, there’s a chance that the most qualified candidates will apply, but there’s also a chance that partially qualified candidates will also apply— even if you state your requirements. Recruitment agencies are experts at screening and analyzing candidates for various roles.
This is why working closely alongside a recruitment agency such as NAS Recruitment is beneficial. They get to know you and your company to help you find exactly what you’re looking for in an employee for whatever job position you have in mind.
#5: Upgrade Your Website
First and foremost, all businesses should have a website— even if all of your services are offered in person or if you don’t sell products online. This is because your website is a landing spot for all things related to your business. At the very least, your business website should include:
- Company name and logo
- A description of your business and what you do
- Contact information (including a phone number, physical address, and email address)
- A “frequently asked questions” page
- Social media handles
- A list of the products you sell and/or the services you provide (with pictures, if applicable)
- Your hours of operation
Something else your website needs is a career site, and this is where a recruitment agency can help. A career site is a page on your website where job-seekers can apply for a job with your company. The majority of job-seekers stick to job search sites and other platforms when looking for a job, but the most serious (often the most qualified) job-seekers know to research the company they’re interested in, which includes visiting their website for their career site. Recruitment agencies can help you develop a career site that will attract the attention and interests of these dedicated job-seekers.
Recruitment agencies are the best option when it comes to hiring for your company. Not only do they help you extend your reach to high-quality candidates and accelerate the hiring process, but they also help you build your brand and upgrade your website— which will help you with hiring and can also have a positive impact in other areas of marketing.
