The development of IPTV/OTT technology poses challenges to satellite TV providers. People are cutting the cord and turning to online services for video consumption. Moreover, their demand for high-quality content and the convenience of IPTV/OTT platforms causes an increase in the number of video streaming businesses out there. And streaming standards are rising as well.
Given this situation, competing with online streaming services is getting more difficult for satellite providers. And why compete? They can join the community to deliver their channels to viewers via an internet connection. Let’s explore three key reasons each satellite provider should elaborate a business plan for OTT or IPTV platform.
3 Key Reasons Why Satellite Providers Should Migrate to IPTV/OTT Platform
#1 You expand the coverage of devices
IPTV/OTT technology allows viewing video content on any internet-connected device, including mobile phones, desktop computers, tablets, TVs, and others. It is what provides convenience to people as they can watch videos on any device they want.
According to statistics, there are 820 million devices in the United States alone. The top 3 devices leveraged for streaming include smartphones (30%), Smart TVs (15%), and personal computers (15%).
IPTV/OTT platforms can help satellite companies reach more customers and provide them with convenience and the opportunity to choose which device to use. You can obtain OTT/IPTV applications to simplify access to your content library for users.
An opportunity to watch videos on any device saves people money since they don’t need to purchase additional gadgets and can use those they already have. Furthermore, mobile devices let people consume content wherever they want. Regardless of their location, your customers can watch videos they like. However, services such as TVALB take advantage of all of that and streams Albanian TV shows for users in USA ans Canada.
#2 You reach people beyond satellite coverage
IPTV/OTT platforms have everything necessary to provide an uninterrupted experience to viewers worldwide. A professional solution maintains adaptive bitrate streaming and has a content delivery network.
A content delivery network (CDN) is able to transmit your videos anywhere, ensuring a smooth viewership experience. Instead of transferring content from an origin server each time a user requests, CDN stores cached videos on edge servers that are usually located closer to the viewer. It increases the speed of delivery and enables worldwide transmission.
Adaptive bitrate streaming adjusts the quality of a video based on the network conditions, ensuring uninterrupted streaming.
#3 You offer VOD and time-shifted TV to viewers
Traditional television channels air at a particular time. They have a fixed schedule, and viewers need to adjust their plans to watch a program.
IPTV/OTT technology provides the ability to view the program later with the catch-up feature. People can access shows aired earlier. As a result, your viewers can finish their business and watch what they want calmly.
Another feature appealing to viewers is VOD (video-on-demand). Such videos are available at any time. They are stored on servers, and viewers can request them for playback whenever they want. There is no schedule and no need to download a video on the device.
VOD streaming has become increasingly popular among viewers in recent years. VOD allows people to follow their own schedule, and a business receives an increased viewership. It means that you will likely have more opportunities for monetization.
Also, VOD allows you to increase user engagement with the service as people tend to finish watching the entire video.
Drawing the Line
Alongside the reasons described above, migrating to the IPTV/OTT platform can help you boost your revenue and move the satellite business to a whole new level. This technology can provide you with all the necessary tools for user engagement, content control, monetization, and reaching people globally.
